This billboard was designed as part of a media marketing campaign for Tallahassee State College to attract students to apply for the A.S. Graphic & Web Design Technology program. The college was attempting to boost their enrollment in this program. This billboard was created to attract attention to this program after the college changed its name. I created this project as an inspirational design for my school. This project required me to sketch several drafts and create many comps as well as a lot of research before figuring out where I wanted to go with my design. Once I was inspired by the direction I wanted to take, I used a combination of Adobe Illustrator and Photoshop to create this overall design. I used the logo I created on a previous project to be placed on this billboard. I then created complimentary shapes with color and a background. I combined all of these elements together in Adobe Illustrator using advanced tools, placement, and editing. Once all elements were put together, I finished the design to completion.