A friend approached me for assistance with enhancing the design and print quality of the Shot Tracker logo for a friend’s business. They expressed concerns about the limitations of their previous printing service, prompting them to seek my help both in redesigning the logo and in facilitating digital printing. I readily agreed to assist.

To begin, I requested images of the existing printed output and the original logo layout from my friend. After a thorough analysis, I determined that the logo required reworking to improve its quality and adaptability for print.

I utilized a combination of software tools, including Photoshop, Illustrator, and CorelDraw, to meticulously recreate each element of the design. Once the redesign was complete, I prepared the files for digital output by adding contour cuts and punch-outs, as well as registration and cut marks.

For the printing process, I employed a 54" eco-solvent printer alongside a 72" pro plotter for precise contour cutting. The final result was met with enthusiasm from both my friend and the owner of Shot Tracker, who were exceptionally pleased with the clarity, sharpness, and overall quality of the printed output.