This project involved the design of a brochure for a fictitious City Zoo, highlighting my abilities in graphic design and layout. The brochure was designed as a tri-fold, a popular format that allows for an engaging presentation of information while ensuring ease of navigation for the viewer.

In the development of this project, I undertook comprehensive research on ticket prices, as well as current and upcoming exhibits, to ensure that the content was both relevant and informative. This foundational knowledge enabled me to craft a compelling narrative that effectively showcases the zoo's offerings.

Through this project, I was able to demonstrate my design skills and proficiency in several industry-standard software programs, including Adobe InDesign, Illustrator, and Photoshop. My experience with InDesign was particularly instrumental in creating the multi-panel layout, allowing for a seamless flow of information. I utilized grid systems and guidelines to ensure alignment and consistency throughout the brochure, enhancing readability and visual appeal.

Incorporating striking visuals was a key aspect of the layout. I leveraged Adobe Illustrator to design custom graphics and icons that complemented the overall theme of the zoo, while Photoshop was used to edit high-quality images that captured the essence of the exhibits. By combining text and imagery thoughtfully, I was able to create a dynamic visual hierarchy that guides the reader’s attention through each section of the brochure.

Additionally, I implemented various design principles such as contrast, balance, and alignment to create a cohesive and aesthetically pleasing layout. The color scheme was carefully chosen to reflect the vibrant and lively atmosphere of the zoo, enhancing the overall appeal of the brochure.

Overall, this tri-fold brochure project not only showcases my technical skills and creativity but also illustrates my ability to apply a range of design techniques to achieve a professional and engaging final product